PearPop a brand new Los Angeles-based firm, is on its solution to racking up practically 25,000 customers in lower than a month, and has already landed seed funding from the agency Rocket One Capital.
The corporate’s premise is easy. Enable followers to bid for shared display screen time with their favourite TikTok celebrities, and it’s one which has attracted the eye of some of the platform’s stars with a number of million followers.
The corporate was in a position to hook 3,000 customers with one put up from Anna Shumate, a TikTok star with 6.5 million followers who goes by the deal with of “annabananaxdddd,” in keeping with the corporate’s founder, Cole Mason.
PearPop’s platform works by letting TikTok celebrities set a worth for sharing display screen time. They will settle for bids and preview the content material to approve to ensure it’s aligned with their persona on the platform. The fee is made by way of Stripe and the software program verifies fee. As soon as paid, the celeb posts the shared-screen video.
“We constructed it for the influencer,” mentioned Mason. “For those who’re a fan making an attempt to entry your favourite TikTok star, then they will entry them by way of PearPop as a substitute of making an attempt to contact a supervisor and pay for authorized charges. You’ll be able to simplify that and try this tremendous simply.”
Mason thinks the corporate can rack up 100,000 customers over the following three months and can head out to boost a seed spherical as soon as he reaches that milestone. An Android and iOS model of the service is anticipated to launch in November, in keeping with Mason
The journey to founding PearPop started on the ground of an condo in New York Metropolis. Mason was an aspiring mannequin and serial entrepreneur who offered home made wood crosses door-to-door as a toddler and graduated to promoting gloves for avid gamers in highschool. Mason had moved to New York when he was signed to Ford Fashions.
After sleeping on the ground of a buddy’s condo on St. Marks Place in Manhattan’s East Village, Mason tried to land modeling gigs however discovered extra success as a promoter and supervisor of mannequin flats (locations the place younger, fairly folks can keep totally free in change for making appearances at a number of golf equipment round New York).
“I hated it,” Mason mentioned. “I at all times wished to get into stuff in tech.”
Mason took the money from his promotion work and turned his consideration to the tech business quickly after. As a struggling mannequin who was constructing a community of associates in social media, he realized that the issue with the platform was breaking by way of.
His preliminary answer was to construct a platform known as GramEnvy, which tried to discover a solution to development hack Instagram.
“The one solution to develop your individual Instagram was to have folks put up with you or about you and leverage their enormous following.” Mason mentioned. It was one thing simpler mentioned than executed, and it was made tougher by algorithmic adjustments that finally compelled GramEnvy to shut.
However Mason was bitten by the entrepreneurial bug, and was impressed by the rising success of Cameo to provide you with one other approach that might allow widespread minor celebrities on social media platforms (who have been working a tier beneath the A-listers with tens of thousands and thousands of followers) to monetize their efficiency on numerous platforms.
And whereas Cameo is a approach for celebrities to monetize their following, it doesn’t create the publicity that would-be social media stars are searching for. That’s the issue that Mason thinks he’s solved with PearPop.
Different entrepreneurs, like Spencer Markel, the chairman of the Los Angeles-based youngsters’s clothes and leisure model, CubCoats, thinks so too.
Markel was launched to Mason by a mutual buddy from New York and has come on as an adviser to the corporate since Mason started engaged on it roughly 10 months in the past. For Markel, the potential to truly share screens by way of TikTok’s platform makes PearPop a doubtlessly extra profitable possibility for celebrities.
“There’s a variety of totally different ways in which that is going to handle a spot out there,” mentioned Markel. He believes that the service must be a robust monetization alternative for the TikTok stars who discover themselves one stage down from their higher-wattage friends with tens of thousands and thousands of followers.